Sphinn - Micro-Site Strategy for Link Building and Brand Awareness

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Micro-Site Strategy for Link Building and Brand Awareness

Went Hot: September 29, 2008 - 5:29 am
Posted By: annie7 66 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building

Creating micro-sites around your main web resource is not necessarily done for the sake of interlinking and spreading the link power. When done wisely, the strategy can aim at multiple purposes.

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from JMorris 64 days ago #

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Excellent post. This is highly relevent to my current situation as I'm developing several monetized niche blogs that cater to subsets of the audience of my personal blog, which is not monetized. One of my concerns was how the big G was going to treat the backlinks to my niche blogs. I was planning on doing a graphical blogroll with nofollow on the links so that G wont penalize or pass juice, but my readers, who are interested, will be aware of those other resources. From there, the backlinks of others can grow organically.

from onreact 63 days ago #

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Makes sense. Micro sites have been succesful for years, long before they heyday as a "link building method".

from JeffMHoward 63 days ago #

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I think you have pointed our many pros, my only fear in this strategy is that you will inevitably create a lot of different sites were you will have to start from scratch SEO wise. Instead, keeping landing pages on your only domain can increase the entire site linking portfolio and save a lot time. Every situation is different of course.

from yrewol 63 days ago #

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A good microsite strategy can help you to dominate the SERPS for your chosen keyword, but in my experience, there is only a finite amount of time that you can spend on any project, and the more time is spent on additional microsites inevitably means that less time is spent on the main project. It's always all about priorities.

from incrediblehelp 62 days ago #

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I have also seen microsites get you heavily penalized in Yahoo

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