Sphinn Home » Google AdWords
Some interesting talk today of ways of using paid search to play with your competitors. I am sure many advertisers have noticed incorrect prices, promotions, erroring destination urls or just plain poor adverts for their own campaigns - whether it be down to an in-house team, their agency or affiliates.

It can be a very frustrating process tracking down who is running the offending advert and getting it amended to display accurate information.
1 Comment     

Comments

from Xurxo 62 days ago #
Votes: 0 | Vote:
+ -

Wonder how long it will take for Google and the other engines to shut down these black hat PPC techniques?

I guess that this problem is not too widespread yet, but as more and more people embrace PPC, the attraction by less scrupulous advertisers to put these strategies into play could cause the engines to take notice.

In the meantime, keep an eye on "your" ads!


Log in to comment or register here.
Search Marketing Expo

Save the date for:
SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: