Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

You know there are days where you really just cant believe the things you see. Cruising on over to the Martha Stewart blog you’ll read how they are running a contest and REQUIRING a link back to Martha’s Blog to be entered … (screen shot for posterity)
Comments4 Comments  

Comments

Avatar
from JMorris 2128 Days ago #
Votes: 0

You gotta love double standards. :)

Avatar
from The-Real-SEOMike 2128 Days ago #
Votes: 0

I wish I could get away with something like that!  Come on Mr. Cutts... Where are you on this one?

Avatar
from Alysson 2128 Days ago #
Votes: 0

Wow...can they even DO that?  Google or no Google, I would think the legalities around running a promotion like that would prevent them from being able to exclude such a massive number of people from a contest.  You know...like the contests McDonald’s runs in which they have to state "no purchase required...to enter by mail...blah, blah, blah...".  Not only should Google penalize the domain, if that’s what they’d do to another domain, I think the authorities should look into this.  Then again, I’m no legal expert!  I’m sure Martha’s cracker-jack legal team reviewed this contest before it was launched...right?

Avatar
from MarkeD 2127 Days ago #
Votes: 0

I don’t see why this is unethical, the bloggers can put a nofollow on the link if they like, yes Martha gets SEO benefit but some bloggers get a huge traffic increase if they win.  You may as well tut in dissapproval over every competition you see in the paper, after all they only do it to get more people to buy their newspaper.There are certainly cases where Google seems to have a double standard but lets not cry wolf (geddit?) too much :)

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: