There’s been a lot of discussion in the SEO community…" />

Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Brian Carter writes "Should SEO Success Be Measured By Rankings? Traffic? Conversions?

There’s been a lot of discussion in the SEO community over the last few months about how important rankings are or are not, and whether the main goal of SEO is rankings, traffic, or conversions. What annoys me is that articles are written as if there’s one best answer for all cases. There isn’t just one way to do it. Every client has different needs. And every client has different key metrics."
CommentsDiscuss  

Comments

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: