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Marty Weintraub writes, "This avatar profile is much more common than one might think. It’s also a fuzzy role, in terms of intent and ethics. Anonymous DoFollow link building avatars line the underbelly of social media link-juice mining, spooging points ostensibly awarded for participation.

Do a gut check. Have you ever sought out threads that pass link juice for comments and participated only to link build? Did you always participate using your own name and email, etc…? Are these really blog communities you care about?"
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