Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Fantastic look at what SEO means (since we use like 800 variations of the three letter acronym) and how we sell it.
Comments3 Comments  

Comments

Avatar
from TannerC 2024 Days ago #
Votes: 0

Of course SEO is a service, but only because our industry has made it one.

Avatar
from FrankGrasso 2024 Days ago #
Votes: 0

if it is a service - is it a technical service or a marketing service?  Why do we SEO?  I think that many people forget that the purpose is to increase awareness, exposure and last but not least revenue.  

Avatar Moderator
from Jill 2024 Days ago #
Votes: 1

It’s a marketing service. No different really, in terms of tangibleness from many marketing type services.But I do agree with the article in that you can’t sell a one-size-fits-all package for SEO. And we do have those calls where we tell them we really don’t know what we can do for them and what it will cost until we get started. It really does help when the client is willing to pay for a site audit to start. It’s basically mandatory as part of our services.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: