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Sphinn Home » SEM
Search Marketing in a Recession
SEM News Source: http://seminsights.com
Published: Oct 03, 2008 - 06:58 am
Story Found By: martinbowling 1228 Days ago
Category: SEM
laura callow gives some much needed insight into SEM during an economic downturn
 Comments8 Comments  

Comments

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from laurac 1228 Days ago #
Votes: 0

I realise thier are some hard-ass statements here. It’s economics verses emotion. Please don’t take offence.

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from justinnerd 1228 Days ago #
Votes: 1

I think there is a huge potential for the SEM industry right now even in a down economy.  There is more education out there than ever about the benefits, and people are looking for the best ROI possible.  Personally, my business is booming, and alot of it is because the businesses I have talked to are almost in panic mode and are trying everything they can.  And SEM is usually at the top of the list.  Just my 2c

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from rhcerff 1228 Days ago #
Votes: 0

At a time when every cent counts online marketing is simply easier to measure.  That in itself makes it more attractive.

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from Shogun 1228 Days ago #
Votes: 0

Bang for the buck is what it’s all about!Efficency will rule the day and online is where the greatest gains can be made...

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from miketighe 1228 Days ago #
Votes: 0

Great article, I don’t think they are hard-ass - more like telling it how it is. You don’t have to like it, but it is better than lying to yourself  ;)

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from heinivanbergen 1226 Days ago #
Votes: 0

Great article Laura.As being an optimistic by heart, I see mostly opportunities here for us search marketers. Though budgets will be cut, every company needs sales and therefore a performance based approach will let go of budgets and only focus on sales / turn-over.

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from Alysson 1226 Days ago #
Votes: 0

I agree with Laura on a number of points here.  While it may be a dangerous approach, especially considering the points Jill covered a couple of weeks ago in "SEO Is Not A Last-Ditch Effort", many businesses have finally begun to understand the potential for Internet marketing to have a positive impact on their business.Whereas before many believed Internet advertising to be just an additional "expense", with the down-turn in the economy and their falling revenues they’ve experienced as a result, they are looking for every opportunity to get sales and profits swimming back upstream as quickly as possible.It’s important now, more than ever, to make sure that prospective clients understand that they should have begun this process six months to a year ago and that carrying out a Internet marketing campaign is not a quick-fix solution.  A properly executed search marketing strategy can have an enormous positive impact, but it’s not something that will turn a business around immediately or save one that’s weeks from going under.

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from laurac 1225 Days ago #
Votes: 0

This post seems to have precipitated a request for me to write a *similar* but more detailed shorter op-ed article to a great sem mag for next issue :) Yay! Thanks to everyone so much.

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