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Avatar Posted By: dshipe 60 days ago
Topic Type: News Story (Jump to http://www.adwords-marketing-tool.com)
Category: Google AdWords
Do you know how to measure and improve your AdWords ads? Good performing ads are achieved through split testing. You should be testing and improving your ads to increase your traffic and ROI. This articles discusses how to perform split tests, including using a chi-squared calculation to know when the test is complete.
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