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We fall on the very search-engine-friendly side of SEO (I hesitate to use the phrase "white hat" because I think all the lines often blur). Despite this, I have a lot of respect for well-executed darker tactics and find it fascinating to watch and deconstruct them.


What I don't want, however, is to take the blame on a client project for shady tactics employed before we even worked on the project. Some time ago, at Distilled, we had an issue with this when a client had a website banned.
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