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Now a new service called Twittad is launched which wants to monetize the Twitter background real estate. The company is allowing Twitter users to make their page backgrounds available to the highest bidder. Each listing includes the number of followers, the duration, and the price. Advertisers can then purchase the spots, with Twitter ad collecting a 5% commission on the transaction. So far there aren’t enough transactions completed to estimate the average value of a Twitter follower over a given time period, but this example of a recently sold ad spot for an account with 250 followers went for $5 for one month.
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