News Source: http://www.huomah.com
Published: Oct 08, 2008 - 08:54 am
Story Found By: iBrian 1327 Days ago
Category: SEO
However, the suggestion is that this could be a way to monetise social media, but there’s no getting around user intent - users intent on just relaxing and chatting are far behind in the buying cycle than someone actively seeking information on a product or service.
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Problem being though is that is is aggregating publicly available information. Ok, YES, there are provisions to mine non-public data, but they’d need to get the social network on board or use the OpenSocial initiative possibly.Point being the ’out’ is that the system can simply mine, aggregate and analyze public domain info... he he... But it is interesting that there are at least 5 patents in the chain that I could find. Certainly a concerted effort at least. While it’s a logical approach, it can still feel a bit creepy, all personalization/behavioural metric stuff is though...While there wasn’t a ton on intent, more topical segmentation, provisions are in there for behavioural/performance metric analysis. We shall see ... monetizing social networks hasn’t been too easy so they may be grasping at straws..time will tell...
I think that social media monetaizaton has not yet been fully discovered. But one thing it this post was again stratessing the fact that it is a "open social" and that all profiles are open and can give information about person. I read that employers now look for social profiles while hiring.