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Avatar Posted By: netgeek06 58 days ago
Topic Type: News Story (Jump to http://www.semvironment.com)
Category: Google Other
Probably the most fundamentally important task in PPC Management is testing. Split or multivariate testing of advertising copy, landing page designs, and pricing points is just the beginning. Capitalization, ad position, and the positioning of elements on your webpage can all impact your conversions, and that eventually means your bottom line.
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