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here is a continuing shift in online advertising. Gone are the days of blanket institutional “big splash” campaigns. Advertisers want guaranteed results, and to that end, web publishers need to provide click-favorable real estate. But it’s a two-way street; advertisers have the responsibility of understanding their product and target audience thoroughly, working closely with their creative and publishing partners to prevent exorbitant customer acquisition costs.
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from MediaTrustpeter 58 days ago #
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so true you have to test tes test to find out what channels and partners work for campaigns


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