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SNIP - The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why things happen.
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from gegan249 1325 Days ago #
Votes: 0

Link building comes in a lot of forms.  Your article’s angle on personalization (well written, btw) addresses one type but imagine if you could be part of a network of thousands of blogs.  You would get to post to one blog one day (with one-way links) and the next day you could write a post for another blog.I wrote a blog post about it.  Thanks for your article.-garry

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from rashford 1324 Days ago #
Votes: 0

Thanks for so eloquently detailing what I and (I hope) other link builders have been doing subliminally on a daily basis and that is "playing to one’s audience".

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from Joechi 1323 Days ago #
Votes: 0

I’m really happy to read about how traditional qualitative research methods can be applied to SEO.  Having done a BSc in Psychology Social Anthropology, I now work in SEO and think there’s a lot the latter can learn from the former.

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from JulieJoyce 1323 Days ago #
Votes: 0

Thanks everyone...it really is amazing how useful things like anthropology, sociology, and pscyhology really are in this industry. I’ve had many people ask me how in the world I got into this from my background, but it actually makes perfect sense in many ways.

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from yojpotter2 1322 Days ago #
Votes: 0

This is a really informative and helpful post! Great find!

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from linkmoses 1319 Days ago #
Votes: 0

Persona’s are often what I call passionate influencers.  Be careful trying to talk the talk of the passionate influencer. They see through it and it’s condescending.  I’m a 40-something guy that listens to Dire Straits.  I don’t need to send a 20-something an email that’s about a "crazy sick" site that’s totally "tricked out" to show I’m "keepin it real" and thus have "mad linking skillz".Don’t take me wrong.  After all, my own business tagline is Etiologic Linking Stratgeies, so I get where you are going and it’s all good.  But for me the way to truly respect another is to not change who I am just to get what I need.Eric

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