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Avatar Posted By: scottclark 57 days ago
Topic Type: News Story (Jump to http://ystoreblog.com)
Category: Yahoo Other
Now merchants can enable analytics to capture full referral data, internal search keywords, step-by-step checkout conversion rates and filter and segment all of this to find meaningful actionable insights that translate into more revenue for their stores.

This is going to enable improved conversion testing and more for paid search and other marketing initiatives.
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