Sphinn - Radiohead’s In Rainbows: A Look at Anti-Marketing in the Music Industry

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Radiohead’s In Rainbows: A Look at Anti-Marketing in the Music Industry

Went Hot: October 4, 2007 - 12:45 am
Posted By: Wiep 643 days ago
Topic Type: News Story (Jump to http://www.doshdosh.com)
Category: Other Online Marketing

Giving something away for free is a business model that never fails to work. You might not earn as much money as you normally would, but you can gain many other benefits like credibility, which are difficult to replicate through overt commercial marketing.

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from Eloi 642 days ago #

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I love radiohead.... This is such a great idea as well, I am sure they came up with it as well.

Its good to see a band who has control over their producers, and not the other way round !

from MiriamEllis 640 days ago #

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Wow! Amazing stuff, and I especially want to commend Dosh Dosh on the coverage of that. This was an extensive and well-written piece of reporting. I read it in rapt fascination.

Gosh...the end of record labels. Well...after all...they took away actual records all those years ago. I've been kind of mad at them ever since.

Miriam