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Selling SEM in the global recession: it’s the ROI, stupid

Posted By: DanielMcskelly 49 days ago
Topic Type: News Story (Jump to http://www.davidnaylor.co.uk)
Category: SEM

Why there's no better times to be in Search Engine Marketing than hard times.

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from yrewol 48 days ago #

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Hitting the nail on the head. A demonstrable ROI based campaign delivers much better results for the customer than an obsession with ranking for particular keywords. Any good SEO needs to have their goals in line with the client, and focus on driving conversions on the website, otherwise, being number 1 for a keyword is just an opportunity to brag in the golf club.

from williams1 48 days ago #

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