Using Web Metrics to Analyze the ‘Palin Effect’

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News Source: http://www.marketingpilgrim.com
Published: Oct 14, 2008 - 09:34 am
Story Found By: KateMorris 1319 Days ago
Category: Analytics

A fellow friend and SEO, Vinny Goldsmith, mentioned I should do a blog post about the trends and reasons behind those trends regarding the ‘Palin Effect’.

As many of you are aware, Sarah Palin has been quite the buzz on the internet over the past few weeks. In fact, Sarah Palin related queries (all queries broad matching to ‘Palin’) resulted in 7.18% of Tribune Interactive’s total unique visits from search engines during the month of September. That’s nothing to sneeze at, that’s for sure.
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