Sphinn - Use Demographic Targeting to Reach Your Customers in New Ways

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Use Demographic Targeting to Reach Your Customers in New Ways

Posted By: UtahSEOpro 49 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing

Demographic targeting has long lived within the realm of CPM and banner buys. However, AdWords is becoming much more sophisticated in the ways that you can use demographics within your AdWords campaign. Below are a list of resources for using Demographic Information within AdWords.

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from jamiekeaney 49 days ago #

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I don't like relying on Google for almost everything. While they do provide demographic data, its just as skewed as everyone elses. The best way I've seen to get demographic data of your Website visitors are surveys. Place one on your site, similar to how Talbots.com does it. You may find your results are far different from Googles.

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