News Source: http://www.cornwallseo.com
Published: Oct 02, 2007 - 01:02 pm
Story Found By: aimClear 1699 Days ago
Category: Social Media
11 Comments
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News Source: http://www.cornwallseo.com
Published: Oct 02, 2007 - 01:02 pm
Story Found By: aimClear 1699 Days ago
Category: Social Media
11 Comments
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Comments
If you are tired of Britney Spears, or you just can’t stomach the idea of another Britney post, you can use the methods discussed by Mohamed and Lyndon and sprinkle in some predictive up-and-coming names.For example, it shouldn’t be hard for a good SEO to discover who’s going to be centerfold in the December issue of Playboy, what celebrities have holiday blockbusters coming out, or what the big "gotta have" gadget is going to be this holiday season.Using the talent gathered here, hone your title and time your post right, and odds are you’ll be riding a wave of new traffic. You’ll look cool too by being so creative.
I’m not too fond of the advice Lyndon gives here. Writing a headline that has no connection to the article is useless if it doesn’t get people to actually read the article and click-thru to your website and/or landing page.Mu’s advice in the original Copyblogger article is spot on, though.
I’m fond of it because it works.Writing a headlines that <b>has a</b> connection to the article is useless if it doesn’t get people to actually read the article and click-thru to your website and/or landing page.The actual headline is irrelevant, the only thing that is important is whether it works. And this one worked a treat.
it does boost rankings, but i would not use the celebrity names myself unless they actually had something to do with my content.for my tall shopping blog, i included paris hilton in a post about her new line of large size shoes. but the wrong people are findiing my blog because of it. i don’t want just any traffic.i need tall women with big feet, not people who like paris hilton.
In Lyndons defense (not that he wants or needs one) the article has more meat in it than when first skimmed through. Pause and realize you clicked, you read, you formed an opinion, comments were stimulated, etc... I’d check that off as success.Now, the ’art’ of copywriting comes in when you can get creative and hook your audience on a title, and move them through your content, all in good taste if that’s what is required.
I think some people don’t like to see my headlines, not because they don’t work but because they have a personal prejudice against the style. Which is fine, I have no problem with that. What does confuse me is when people say they thought the headline didn’t work even though they clicked through and read the article. Sure you can say my article is crap, I don’t even mind that. The headline in this instance is totally relevant to the article. The article specifically mentions using Britney Spears and the "plumping of the pillow" indicates a positive outcome, ahem.I shall resist the temptation to suggest people need to get their pillow plumped more often.The point is not the celebrity name, it is the use of common culture as a means of reaching a wide audience.
All great content must begin witn an engaging title!! Good post Lyndon..
He’s the top Sphinner for a reason...
the title is totally appropriate in this case.
What planetc1 said: "Now, the ’art’ of copywriting comes in when you can get creative and hook your audience on a title, and move them through your content, all in good taste if that’s what is required."The key phrase being: "if thats what is required"As social media and SEO Bloggers we usually indulge ourselves to write crazy tongue in cheek posts. We know our colleagues will "get it" and the rest of the blogosphere will get baited by our catchy, sometimes cheesy and often plain rude headlines.Who cares, it’s all about the exposure, the traffic and the links. That’s Surviving in the Economy of Attention 101.But what happens when a our client, a Corporation with mainstream print and digital publications, hire us to build buzz around their new launch? They want to leverage the power of their existing customer base and off line reputation.Can you fly as free as you do from your Social Media/SEO Blog? No you can’t. You need to craft your exposure a lot more carefully and taking a lot more variables into acccount.In this case it won’t be just about getting noticed. It will be about getting noticed without pissing off the existing customer base, without giving competitions and trigger happy bloggers the excuse to go wild at our brand.When you start from nothing you have nothing to lose and all to win. When you have something you need to protect it, and you will find that protecting it will get in the way of continuing the growth.Andrew Grove’s phrase became a common place for a goo reason: because it’s true."Only the paranoid will survive"
gotta admit... I did NOT read the article and the only reason is because of the headline.