If you are tired of Britney Spears, or you just can't stomach the idea of another Britney post, you can use the methods discussed by Mohamed and Lyndon and sprinkle in some predictive up-and-coming names.

For example, it shouldn't be hard for a good SEO to discover who's going to be centerfold in the December issue of Playboy, what celebrities have holiday blockbusters coming out, or what the big "gotta have" gadget is going to be this holiday season.

Using the talent gathered here, hone your title and time your post right, and odds are you'll be riding a wave of new traffic. You'll look cool too by being so creative.

I'm not too fond of the advice Lyndon gives here. Writing a headline that has no connection to the article is useless if it doesn't get people to actually read the article and click-thru to your website and/or landing page.

Mu's advice in the original Copyblogger article is spot on, though.

I'm fond of it because it works.

Writing a headlines that has a connection to the article is useless if it doesn't get people to actually read the article and click-thru to your website and/or landing page.

The actual headline is irrelevant, the only thing that is important is whether it works. And this one worked a treat.

it does boost rankings, but i would not use the celebrity names myself unless they actually had something to do with my content.

for my tall shopping blog, i included paris hilton in a post about her new line of large size shoes.  but the wrong people are findiing my blog because of it.  i don't want just any traffic.

i need tall women with big feet, not people who like paris hilton.

In Lyndons defense (not that he wants or needs one) the article has more meat in it than when first skimmed through. Pause and realize you clicked, you read, you formed an opinion, comments were stimulated, etc... I'd check that off as success.

Now, the 'art' of copywriting comes in when you can get creative and hook your audience on a title, and move them through your content, all in good taste if that's what is required.

I think some people don't like to see my headlines, not because they don't work but because they have a personal prejudice against the style. Which is fine, I have no problem with that.

 What does confuse me is when people say they thought the headline didn't work even though they clicked through and read the article. Sure you can say my article is crap, I don't even mind that.

 The headline in this instance is totally relevant to the article. The article specifically mentions using Britney Spears and the "plumping of the pillow" indicates a positive outcome, ahem.

I shall resist the temptation to suggest people need to get their pillow plumped more often.

The point is not the celebrity name, it is the use of common culture as a means of reaching a wide audience. 

All great content must begin witn an engaging title!!

Good post Lyndon..