SEO shouldn’t be an industry, it shouldnt even be a business, it should be a standard. Google should release documentation telling the public what things will help them get ranked, and as such it should be public knowledge. The best sites will always shine through because they are the best sites and deserve to rank highly.
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{mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> problem with this post is that if you dont pay attention to keywords, or how your site is built then all your work for great content will go down the tubes. I think you have to consider search marketing blankets a lot of aspects of marketing. Your pointing out a diminishing importance of the more technical and fly under the radar aspects of SEO and a rise in importance of community and content.
I just tried to submit this. I dont agree with every word of it; but, I think its a sound article. Ive expressed something similar to this many times myself:2. You don’t need ‘content optimisation’, you need a great writer for all your site’s copy. (a copy writer) So a user finds your site because your page copy is full of bold keywords, then what? I’ll tell you then what, your bounce rate goes through the roof is what - what’s the use of ranking highly if no one wants to read your spammy content? Write for users not for search engines and chances are that you’ll get linked to (see above) and your content will still be relevant to search engines!
Hi Jeff - I agree with your comment there are definitely under the radar aspects of SEO that are certainly specialist work and worth the title of REAL SEO, but I was writing that article mostly from the perspective of typical SEO services!