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Social media success is built around momentum. This driving force can come in many different formats and can be harnessed (or created) in a variety of fashions. In my experience participating in social media, the momentum behind the stories is much more important than the “hook” or actual content of the story. But how can this “momentum” work for you? Here is a breakdown of the different types of momentum in social media today:
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from bbcarter 263 days ago #
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Awesome.  Momentum is a key concept on my list of PR and SM success factors.  Good to see a post about that specifically!


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