News Source: http://www.melcarson.com
Published: Oct 20, 2008 - 06:12 am
Story Found By: MelC 1209 Days ago
Category: Sphinn Zone
12 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.melcarson.com
Published: Oct 20, 2008 - 06:12 am
Story Found By: MelC 1209 Days ago
Category: Sphinn Zone
12 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX West - Feb. 28 - Mar. 1, 2012
- SMX Munich - Mar. 27-28, 2012
- SMX Toronto - Apr. 25-26, 2012
- SMX Sydney - May 1-2, 2012
- SMX London - May 15-16, 2012
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Aug. 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Sept. 15-16, 2012
- SMX Social Media Marketing - Dec. 2012
Latest News From Marketing Land
- Marketing Day: February 10, 2012
- Report: iPhone, iPad Now Drive More Web Traffic Than Mac OS
- Drawing Out Your Affiliate Program Marketing Plan
- Is Yahoo About To Make Another Big Mistake — With Its Display Ad Business?
- Google Analytics For The Enterprise: Perception & Reality
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- The Inside Scoop on Automating and Optimizing Your PPC Campaigns - February 21, 2012
Latest News From Search Engine Land
- Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
- Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
- SearchCap: The Day In Search, February 10, 2012
- Now, Mitt Romney Has A Santorum-Like Bing & Google Problem
- Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s
- - See more news at Search Engine Land -
Comments
Great arice Mel, good stuff!
Great post Mel. Especially liked this tip: "Promise to post a more detailed presentation somewhere or record and distribute a 10 minute podcast of the points you were trying to make."
Thank guys - I feel for some folks up there sometimes and have thought long and hard about how they can really sock to their audience!
Good stuff Mel - I’m a bit of a presentation snob and whilst I understand that some people simply aren’t comfortable doing them, think there’s never an excuse for those who turn up unprepared: now no-one will have that excuse!The best advice I ever got was:Tell them what you’re going to tell themTell themTell them what you told themObviously if you can get some sort of stupid video in there as well, all the better!
LOL Ciaran - But as my namesake once said: It’s the way ya tell ’em!
"On no account make any excuses! Delegates have not spent £1000s to hear you bang on about your cold or sore throat."Oops... good tip. Saying you’ve got a hangover... not good then? :)
@Receptional - If you have a hangover do the decent thing and at least have a beer in your hand while you’re speaking or even better a bloody mary - it’s all about the visuals!
Nice One Mel....Relaxation for speaking is the key, I do think it’s a skill that you can develop.
Great post, Mel@Receptional I remember seeing you speak here in Iceland two years ago and if I recall correctly you started with an excuse (don’t remember what it was), but you somehow did it casually and in a funny way so it only made the crowd more relaxed. So maybe the thing is - if you do feel like making excuses, do it by telling a funny story about it.Overall, I find telling stories to be the best method when speaking.
@hjortur - That’s Dixon’s "the best way not to fall alseep in a presentation is to be the presenter!" Very funny!
One of the best insights I ever got about conference speaking... it would help EVERY SEO/SEM conference speaker- is that the biggest failure of the expert or informative speaker is being BORING. If they’re bored, they’re not learning.I can’t say that’s why I did stand-up comedy, but it sure did help. It’s tempting to fill your whole presentation to the brim 100% with solid, technical info, tips, and tricks, and you might be concerned about seeming to have too "fluff-filled" of a presentation, but if you can’t keep them awake and stimulated, you can’t get ANY of your points across. The real problem is finding that right balance of entertainment and information.Like Mel says, you want them to come away with something- it shouldn’t be just a feeling of overwhelm, or of "that guy/gal was funny" but of "wow he/she was good" because they enjoyed it and learned something they can use.Also as Mel says, there’s a big difference between info and actionable info- make sure you’re delivering them something they can use right away.
Awesome points