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Discusses why online retailers would want to segment branded search vs. non-branded search to gauge success of landing page optimization efforts and other persuasion techniques.
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from jennmae 1206 Days ago #
Votes: 1

Great article as always Linda

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from hugoguzman 1206 Days ago #
Votes: 1

I’ve said it before and I’ll say it again: Google Analytics is hitting home runs left and right.

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from quikness 1205 Days ago #
Votes: 0

day late but sphunn. great article  ;-)

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from traiann 1170 Days ago #
Votes: 0

HiAdvanced segmentation was a missing feature of Google Analytics. All other enterprise analytics tool were offering it, but now Google is giving it free. You can now dissect data much easier (segmentation was possible even before in GA, with custom filters and profiles, but now it is much easier). I am planning to create a series for segments idea. The first segment we have described on Google Analytics Segmentation page is called keywords with conversions. Please have a look.Feel free to visit our blog and if you have any ideas on what segments could be useful, leave a comment and we will try to write a post on that one.

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