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Why Blogs Suck

Went Hot: October 3, 2007 - 7:07 pm
Posted By: dwoffice 375 days ago
Topic Type: News Story (Jump to http://andybeard.eu)
Category: Blogging

Andy Beard takes a hard look at blogging for lead acquisition purposes, the real conversion rates of blogs and why overall blogs suck.

9 Comments

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Comments

from planetc1 375 days ago #

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Really depends on what you are doing with your blog. There are other opportunities other than what is typically adressed here and on SEO blogs.

In my experience blogs are better at channeling lead acquisition vs. being used as a direct lead acquisition tool.

from GotanRaider 375 days ago #

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Good post. Please read it and don't stick with the thought that Andy really doe think that blogs suck. He doesn't. But he raises good points re usability and monetization.

from planetc1 375 days ago #

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I'm sure Andy used the title for effect, it is a good post. In my reply I only mentioned leads but Lee Oddens post from earlier sums things up... http://sphinn.com/story/8090

from AndyBeard 375 days ago #

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What I am leading up to is a lot simpler, but at the same time more complex than Lee's post

from masood 374 days ago #

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Nothing is useful with no good content. Samething applies to blogs.

from Halfdeck 374 days ago #

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I have to agree with Andy that I don't rely on my blog at all to generate money. My clients generally don't find me through my blog; they find me through places like GGWH or my non-blog pages on my site. Sure, I could monetize my blog more, read John Chow, spend more time writing posts for traffic sake instead of exploring ideas to satisfy my own curiosity, etc, but I like generating the meat of my money via passive income streams, each of which take up 1-2 hours of my time to build, no money down, and generate thousands of bucks over the long haul.

And this is just me, but I've killed my RSS subscriptions from most blogs a month ago. I used to be subscribed to over 200 SEO blogs, but the noise level was just not worth the time it takes for me to filter out most of the "link baity" titles to find something of real value.

Now I have 5-6 blogs on my Google Reader and I let Sphinn filter out the rest. Though I still have to dig around Sphinn sometimes to find something that interests me, the sound-to-noise ratio is much better on Sphinn than having endless streams of provocative but cryptic post titles scream out at me for attention on Google Reader.

from toprank 374 days ago #

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I think one of the best points of Andy's post is that it draws attention to the importance of measuring blog effectiveness. There are many ways to do that and as a tool blogs are but one cog in the wheel for overall marketing and rarely a stand alone channel for lead gen.

from johnandrews 374 days ago #

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I have no patience for my RSS reader, and little time for reading blogs. I like some personalities, but mostly I use search to find what I read, and I follow links. Call me old skool, but it serves my needs.

Good blogs get you indexed so I find you. I suppose I am like PageRank.

I'm having trouble getting value out of Sphinn these days.

from AndyBeard 373 days ago #

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John doesn't defensive traffic, lead acquisition rate and income per lead generated have some benefit to a domainer in valuation for all but the tier 1 domains?
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