Sphinn - Defining Business Blogging Success

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Sphinn It!

Went Hot: October 4, 2007 - 5:02 am
Posted By: chriswinfield 641 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Blogging

“Why should we have a blog and what will it do for us?” Answering that question in the most effective way possible starts with understanding the business and marketing goals of the company.

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from Rhea 641 days ago #

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Lee Odden gives some solid business advice:
"TopRank’s point of view is that it doesn’t make sense to start a blog unless we do so in strategic support of a company’s business goals. With the potential for significant impact on business, marketing and PR goals, it makes sense to do all that you can to ensure success - making sure all bases are covered."

Too often I have clients or company divisions that are gung-ho about a blog (or terrified of one) simply because of the buzz they generate. Rarely do they sit down and say... how is this going to support our business objectives?