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Avatar Went Hot: October 4, 2007 - 5:02 am
Posted By: chriswinfield 337 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Blogging
“Why should we have a blog and what will it do for us?” Answering that question in the most effective way possible starts with understanding the business and marketing goals of the company.
5 Comments     

Comments

from Rhea 337 days ago #
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Lee Odden gives some solid business advice:
"TopRank’s point of view is that it doesn’t make sense to start a blog unless we do so in strategic support of a company’s business goals. With the potential for significant impact on business, marketing and PR goals, it makes sense to do all that you can to ensure success - making sure all bases are covered."

Too often I have clients or company divisions that are gung-ho about a blog (or terrified of one) simply because of the buzz they generate. Rarely do they sit down and say... how is this going to support our business objectives?

from planetc1 337 days ago #
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Posts like this separate the wheat from the chaff. A solid list of valuable info. Great points by Rhea as well.

from AndrewGirdwood 337 days ago #
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I think Planetc1 sums this up - this is a quality defining post.

from aimClear 337 days ago #
Votes: 0 | Vote:
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Great post...

from toprank 336 days ago #
Votes: 0 | Vote:
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Thanks - glad you liked it. :)


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