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Sphinn Home » Social Media
Defining Business Blogging Success
Social Media News Source: http://www.toprankblog.com
Published: Oct 04, 2007 - 05:02 am
Story Found By: chriswinfield 1591 Days ago
Category: Social Media
“Why should we have a blog and what will it do for us?” Answering that question in the most effective way possible starts with understanding the business and marketing goals of the company.
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from Rhea 1591 Days ago #
Votes: 1

Lee Odden gives some solid business advice: "TopRank’s point of view is that it doesn’t make sense to start a blog unless we do so in strategic support of a company’s business goals. With the potential for significant impact on business, marketing and PR goals, it makes sense to do all that you can to ensure success - making sure all bases are covered." Too often I have clients or company divisions that are gung-ho about a blog (or terrified of one) simply because of the buzz they generate. Rarely do they sit down and say... how is this going to support our business objectives?

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from planetc1 1591 Days ago #
Votes: 1

Posts like this separate the wheat from the chaff. A solid list of valuable info. Great points by Rhea as well.

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from AndrewGirdwood 1591 Days ago #
Votes: 0

I think Planetc1 sums this up - this is a quality defining post.

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from aimClear 1591 Days ago #
Votes: 0

Great post...

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from toprank 1591 Days ago #
Votes: 0

Thanks - glad you liked it. :)

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