Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

from the page, "By doing this to all the big fish you are trying to reach, you will gain some decent accounts. Keep in mind that this won’t work if you just talk out of your ass, if you actually know what you are doing you will be able to raise some very good points and challenges from the right perspective. Quality trash talking is what’s necessary here."
Comments10 Comments  

Comments

Avatar
from Lyndon 1591 Days ago #
Votes: 0

What a brilliant oxymoron, "Quality trash talk".

Avatar
from kelvinnewman 1591 Days ago #
Votes: 0

Neil makes a good point, the clients who need you the most might not even realise. sometime you ought to let them know!

Avatar
from robwatts 1590 Days ago #
Votes: 0

Neil’s point about kissing arse is well made. Being told that you suck and why,  is far more valuable than being told how wonderful you are. You knew that already, right?

Avatar
from GotanRaider 1589 Days ago #
Votes: 0

Nice strategy. Has anyone here tried this? (besides Neil of course)

Avatar
from ciaran 1589 Days ago #
Votes: 0

Whilst I don’t actively contact companies to explain why they’re doing wrong, I find that the best sales method is often to explain what a site is doing wrong and how you would fix it. As I’m not from a sales background I find this consultancy based approach to be much more natural.

Avatar
from MiriamEllis 1589 Days ago #
Votes: 1

You know...I have to say, if I got an email like the one Neil is suggesting, I’m afraid I’d delete it on sight. There is too much spam that takes this tactic, writing to you to tell you they’ve discovered a ’fatal error’ in your website. It’s an odd approach, likely to get someone’s back up, so I was confused by the concept of approaching people in this same way. I guess this would work for Neil if the recipient recognized who he is, but don’t most of you laugh when you get emails from SEOABC COMPANY telling you they’ve discovered the fatal error? Don’t you hit delete?

Avatar
from IncrediBILL 1589 Days ago #
Votes: 0

Although the tactic of telling it like it is works, I do that myself, the spamming to the wrong person will get your ass in trouble and I consider that part very bad advise.Especially if you use GoDaddy as a registrar!

Avatar
from johnandrews 1588 Days ago #
Votes: 1

I doubt very much I would want a client that responded to such an approach (as described). I assume this is just another "hey! it’s me! Neil Patel that’s N-E-A-L capital P-A-T-E-L and I’m in essio" article, intended to give him name recognition (for which it seems to be working). Yes, I did just name him and even spell his name for you, but I couldn’t bring myself to write essio properly.

Avatar
from OsmanP 1587 Days ago #
Votes: 0

Wow!!An interesting take from Neil of how to win clients. The comment below:"instead I send them an email which outlines how they don’t know how to do their job". Talk about straight to the point!! In this case the recipient will certainly hit delete button for sure.If it works for you Neil, then fair play.

Avatar
from NeO 1587 Days ago #
Votes: 0

I have no problems telling clients what they’re doing wrong and how much it’s going to cost to get them on the right track... As for the article - "The Rich Jerk" comes to mind ;)If that kind of email elicits a response from the Marketing manager... then you’ve started a conversation - at which point it’s much easier to close a deal! However if potential client receives an email lining out how poorly they are doing their job, (and Neil was on the To-Do list of vendors to call this week) It could backfire too...In the wurld wyde webs - sometimes it pays to be cocky (just ask the rich jerk) .02

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: