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The New Role of the Digital Agency
SEM News Source: http://www.relevantlyspeaking.com
Story Found By: scottparent 1303 Days ago
Category: SEM
The new “digital landscape” is dramatically different from the environment into which TV, print, and radio ads were launched no more than two decades ago. Even today’s Web 2.0 environment is different than the Web 1.0 environment of a decade ago. As the Internet led to the more facile accumulation and dissemination of information and as social networks brought even mainstream consumers online, the power of consumers has increased significantly relative to advertisers.
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from MediaTrustpeter 1249 Days ago #
Votes: 0

agencies need to evolve!

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