More interesting than the unprecedented amount of dollars which are being spent, both on and offline, is how they are spending it and the wildly different strategies they are employing. With election day closing in and Obama dominating TV and Radio with his massive amounts of money, it seems the McCain campaign has doubled up on their online efforts , McCain’s display ad impressions jumped by over 250 percent, and his text-based search ads increased by over 40 percent in August and September.
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2 Comments
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Great collection of figures for really thorough analysis.
Yeah, the analyis was really well made; very thorugh and inspiring.