Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Barry got the inside scoop on what changes Google made to the Adwords algos - straight from Google. Interesting tidbits that everyone should read.
Comments2 Comments  

Comments

Avatar
from tchale 2111 Days ago #
Votes: 0

Very Interesting.I had been working undert the assumption that CTR was normalized for position when calculating Quality Score.Turns out that may have been less true than now.-Tom Hale,AdWords Specialist,Thomas Creek Concepts

Avatar
from bbcarter 2111 Days ago #
Votes: 0

A few more insights from our AdWords peeps (we were trying to find out whether historical performance was retained at the keyword or account level and temporarily or permanently): - Quality Score for an individual account IS affected by the CTR of all keywords within that account. - The overall quality score of an account can in turn affect the quality score of keywords within the account. - Historical performance stays with a keyword no matter where you move it within an account. If the quality score of a keyword has been poor historically, that poor historical performance CAN continue to affect that keyword quality score. - The updated quality score allows for previously ’inactive for search’ keywords to be eligible to enter into a search auction, even if these keywords performed poorly in the past. - If one of these newly eligible keywords begins to accrue clicks and impressions and establishes a decent CTR, that can help the quality score of the keyword. This can in turn help the overall quality score of the account. - If a keyword that has performed poorly in the past continues to perform poorly, that can in turn continue to hurt the overall quality score of the account.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: