Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Barry Welford writes "It is fitting that this article appears on the date of the US Presidential Election. The reason for that will become clear later. One of the hottest topics in Internet Marketing is what has been called Social Media Marketing (SMM). Many people are also acknowledging that they don’t really understand what it’s all about or what to do with it. This article will attempt to demystify SMM and suggest how you can use it effectively."
Comments3 Comments  

Comments

Avatar
from bwelford 1194 Days ago #
Votes: 0

Thanks for spotting that, Jordan. It will be interesting to see how the results turn out.

Avatar
from bentley007 1193 Days ago #
Votes: 0

The Marketing Right Now series is really good, Barry.  Any plans to offer it as a .pdf it when completed?

Avatar
from bwelford 1193 Days ago #
Votes: 0

Thanks bentley007.  That was the intention although every article in the series has had to be severely pruned since I foolishly promised to try to cover every topic in 1000 - 1500 words, a rule that has been slightly breached occasionally.  I now intend to cover the same material but revised to be correct at the time of publishing and expanded to two or three times the length.  I may also add two or three more chapters, since it goes from strategy right through to selling.  The aim is still to keep it relatively short but make sure I cover all the priority activities for successful Internet Marketing.  In other words, if you read only one book, make this the one. :)  It will probably appear in the first quarter of 2009.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: