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Avatar Posted By: jramone 339 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: Online Marketing
I don't think I agree with this post. Professionals do not blame their customers. And for sure real professionals don't blog about it!
1 Comment     

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from LifeIsGood 338 days ago #
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The purpose of my post was to share with other professionals something that I am sure they have dealt with. If not in the same fashion, at least in some respect. There are always going to be clients who disagree with, or don't understand your methods.

As PPC professionals, we work with ad text and landing pages everyday. We know what works, and we know what doesn't work - or at least we have a pretty good idea. When we're not sure what is going to work, we need to test. Test ad creative, test landing pages. Test test test. If the client doesn't give us the freedom to implement tactics that we have seen work - then they tie our hands and we fail.

I find it ironic to have been dinged as unprofessional by being publicly 'outed' on Sphinn. Strikes me as professional. I appreciate your putting my post up on Sphinn though ... thanks


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