News Source: http://searchengineland.com
Published: Nov 06, 2008 - 10:43 pm
Story Found By: Ramkarthik 1687 Days ago
Category: SEO
9 Comments
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News Source: http://searchengineland.com
Published: Nov 06, 2008 - 10:43 pm
Story Found By: Ramkarthik 1687 Days ago
Category: SEO
9 Comments
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Comments
And ya’d THINK that wouldn’t be too hard a job...
Great study. I remember a post by Aaron Wall over a year ago which was titled ’How to get SEO clients’Well, one of his tips was to do a study of the Fortune 500 companies to see how well their SEO is, then you will be seen as an expert. I wonder if they read that post.
Yeah, this is waht I’m saying all along: The bigger the company the worse the SEO. Most rely too much on branding etc.
Just wait IBM will release some over dramatic commercial about SEO and Fortune 500 companies will pay them more than we can dream to fix the problem. Give it a few years.
And when will be from this explorer there will be an answer&
Thanks for the great comments guys.Brian, we did some less formal interviews and polling of some search marketers at these brands, and there were a couple of anecdotal factors that we found that just jumped out at us.1) Many of these sites have hundreds of thousands, if not millions of pages. 2) Search marketing budgets went where the ROI was.3) There was understanding of the lost opportunity costs, but real frustration at how to overcome those issues in a scalable and measurable way.
Viper - we didn’t see that post - but it was a great idea! :)
My team manages roughly a half dozen Fortune 500 clients (and a bunch of Fortune 1000s as well) so this article is definitely preaching to the choir here.Obviously, some clients are better than others, and many of these companies do have SEO evangelists in their midst, but the problem is that C-level folks simply do not understand how search engines work.I think that another huge problem is the fact that many VPs of marketing and CMOs try to apply old school, offline marketing principles to online disciplines such as SEO. Eventually, as more new school folks get hired in those roles, SEO will become much more streamlined and common place.Lastly, because of their size, there’s a ton of interdepartmental beaurocracy that gets in the way.But man, there’s nothing better than having success with one of these behemoths. Makes it all worthile.
I wonder if they are concerned more with direct traffic by people typing in the URL than with search engine traffic. I mean, still it would be huge for them to have a presence in organic search results, but right now some of our smaller clients are benefiting from their absence! :P