News Source: http://www.linkbuildingbestpractices.com
Published: Nov 07, 2008 - 09:45 am
Story Found By: searchkari 1188 Days ago
Category: Link Building
13 Comments
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News Source: http://www.linkbuildingbestpractices.com
Published: Nov 07, 2008 - 09:45 am
Story Found By: searchkari 1188 Days ago
Category: Link Building
13 Comments
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Comments
I think people in the search biz, might be interested in this view. Sort of a look at the different personality types in the SEO world.
From a link builder... amen.
Basically bigger SEO companies have a whole SEO team consisting of e.g. a:SEO managerSEO programmerSEO copywriterLink builderWeb analatics proBloggerSo saying link builders are not SEOs is like saying apples are not trees.
I am with Tad..
@onreact & @annie7 -- I think Tad tends to make my point. Bigger companies can have specialists. And the reason specialist are needed is that it is a different personality set for each of those roles. Not that an SEO or web devs can’t be a link builder (or visa versa), it’s just that most technical or creative people tend to hate building links. We see it over and over. Many of them outsource their work to us. And we outsource onsite SEO and web dev to them.
This was a pretty good article. I would take the stance that Linking is still a vital component of SEO, but i get the point of what the author was saying. It takes a different mentality to be successful at link building than it does to be great at optimizing onsite content. I prefer all of the onsite work myself!
Tad, you just described our company. Nice comment.
I beleive this is the evolution of our industry, just as technology has created new opportunities, people has suited themselves to fill a specific role. Just as innovation creates a wider and wider range of options, humans will find a particular part of the appartus they fill and operate in at a better capacity than someone else. Even just a few years ago, there was no Social Media Marketing - It’s Technovolution.
I really enjoyed your article and understand that search marketing demands a variety of talents. There are two ways to look at this. You can have a general mechanic fix your brakes or find a break specialist. The general mechanic is usually looking at the bigger picture - "are the break problems related to some other issues?" I see it the same way with Search Marketing. I have taken a stance and integrated SEO, PPC, AND Social Media. I chose not to divide the tasks between our search team but teach them how to do it all. This has lead to a better understanding of our client’s goals and helped us provide better solutions. In other words we have taken a step back from the details and learned to look at the bigger picture. When it is time to implement anyone on the team can work on the project. It is easy to stay in your comfort zone and only work on on-page SEO instead of off-page SEO. I was in the same boat. I focused on SEO for 10 years and link-building seemed uncomfortable. Then I stepped back to see what is really happening—clients want website visibility. They don’t care how it happens. They want results. Employers are laying off people and if you only know how to perform one search marketing task the general mechanic will eventually take your job—even if you own the company. Lastly I can not understand how anyone can continue to separate link-building and social media. The tasks are different but the goal is the same. My observations have been correct in the past – In the mid=90’s “people will buy stuff online,” “email marketing will work,” and “you will be able to go to school online”. So, I firmly believe “there is no longer a separation between SEO, PPC, and Social Media.”
Tad nail it again :) I personnaly see me as an SEO programmer (html/css/js with bits of php) and as so I usually hate doing copywriting stuff and sellings/buyings stuff (who said links?). But give me a 1000line html file and it will be a pleasant ride.@sherry I agree with you on the fact that you need to get out of your confort zone sometime but as a fact, for me some task will take 10 times less than other guys in my team...
This article misses the mark, imo, because the best link builders are indeed the most creative.
@Jill - I totally agree that link builders need to be very creative. And so do sales-types. I think sammy’s comments right above, prove the point of the article. Most technical people do not like link building.
"However, in my opinion, most SEO’s are not link builders and most link builders are not SEOs. I believe it boils down to two different personality types."Gee, I guess that is bad news for one man operations? Would that include females, too? News at 11:00 ...