Sphinn - Avinash (Google's Analytics Guru) teaches: “Engagement” Is Not A Metric, It’s An Excuse.

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Avinash (Google's Analytics Guru) teaches: “Engagement” Is Not A Metric, It’s An Excuse.

Went Hot: October 5, 2007 - 9:55 pm
Posted By: aimClear 639 days ago
Topic Type: News Story (Jump to http://www.kaushik.net)
Category: Web Analytics

Seriously into analytics? you will find this post an epiphany.For those of you who don't read Avinash (Occam's Razor)analytics blog,you will find it illuminating.

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from andrewsho 639 days ago #

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Interesting thoughts about the language and tactics of analytics. I like the author's style but I kind of wish he would have slimmed down his message a bit. He's got some dupe content issues. Even though I was really interested in the subject matter I found my "engagement" fading in and out. Still a worthwhile read.

from WaterGuy 639 days ago #

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If I add a video to my landing page, is my goal increased engagement, increased time spent on site, or getting my message across to increase conversions (a download, sale, form completion, etc.). I agree with the article, give me an objective, define how we'll measure it, employ the tactics, and call it what it is.

from Gamermk 635 days ago #

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I love this line "Few people understand what you mean when you say “engagement”, and even fewer can then translate it to apply to their sites." because it was at that point I gave up because he hadn't given me his definition of engagement yet.

So I did some research and stumbled onto:
http://www.webanalyticsdemystified.com/weblog/2006/12/how-do-you-calculate-engagement-part-i.html

Which atleast tries to define the metric "engagement" and ultimately tells me why is such a useless metric.

My definition:
Engagement - "a metric you make up".

Super.

So I'm at a loss ... this article was unfulfilling, but taught me something new... to sphinn or not to sphinn?