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Essential insights on link development from Eric Ward: look for passion & partners and pretend once in a while that you work for Google ´making sure search results are good for your particular industry´...
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from Wiep 240 days ago #
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Funny that this one hasn't been sphunn before...

from barnaseo 240 days ago #
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Surprised me as well!Eric Ward is really on a roll in this article, offering some great tips. I´d recommend reading it twice though: some suggestions may seem obvious, but well... they aren´t ;)

from yetanotherben 240 days ago #
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...this kind of article would be a great way to introduce people to link-building - I don't mean that in a patronising 'it's a nice intro to the topic' kind of way (as obviously he's a legend), but rather to build that philosophy into people's link-building process from the word go, makes a whole lot sense.  It's the mindset that the article draws on that most appeals to me in this article, definitely.

Nice sphinn, thanks.

from Nunney 239 days ago #
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Eric Ward's main point is that you need outstanding content and passion (and the two go together). I've heard that Wordtracker might be working on a follow-up article from/with Eric. I'll let you know.

from Lyndon 239 days ago #
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There is such a vast difference between good content and outstanding content. The difference can be a huge amount of links.

from nevvyp 239 days ago #
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good article. i look forward to more

from HeadlandDigital 237 days ago #
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Creating value on your website is the best way to go about building links, as a link is really a vote for something worth reading and going to.

from iBrian 237 days ago #
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The trouble is, most businesses do not have outstanding content, nor would it look naturally to turn a sales portal in a viral portal - hence a content-based links strategy will often be quite limited unless leveraged creatively. There are, of course, more intelligent approaches to link building than content-focus, though.


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