News Source: http://searchengineland.com
Published: Nov 07, 2008 - 04:44 pm
Story Found By: Jill 1191 Days ago
Category: SEO
Historically, big brands have not put much thought into SEO, as it never seemed necessary. Typically, as long they were found in Google for their brand names, they (and their C-level execs) were happy. However, the level-playing field of the Internet and seeing what smaller companies are able to do with SEO have caused many big brands to start taking notice. The problem is that SEOing a big brand site is not the same thing as optimizing an ecommerce site.
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