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Deanna Writes...
"Seeing as how we are currently in a serious economic recession, more and more major companies are relying on what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effective way to gain consumer exposure and interest. Audi is just the latest big name to use these non-traditional marketing methods to increase their sales and draw in more potential customers."
3 Comments     

Comments

from JakePM 240 days ago #
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great post about a really interesting campaign.  audiusa website bites though.  thanks for sharing.

from Archee 240 days ago # - show/hide this comment
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I think Audi makes bad cars, but cost is too big. Volkswagen cars are better

from promo2 237 days ago #
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Archee, Volksvagen allready  has Audi. Audi is subsidiary of Volks...Hence, their  engineers are sharing all the hacks. But marketers not. Perfect viral campaign!


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