Sphinn - Rose Says Delete All Google AdWords Broad Match Keywords for Higher Profitability and Lower Risk

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Rose Says Delete All Google AdWords Broad Match Keywords for Higher Profitability and Lower Risk

Went Hot: October 6, 2007 - 9:57 am
Posted By: aimClear 637 days ago
Topic Type: News Story (Jump to http://www.ppcthink.com)
Category: Google AdWords

ppcThink's FlyingRose, proven PPC-provocateur, raises eyebrows again with compelling Broad Match case study data.

6 Comments

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from bhartzer 637 days ago #

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I have to agree--if you have enough keyword data from your log files you shouldn't have a problem not using broad match anymore.

from WaterGuy 637 days ago #

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I did it much more slowly, but I've seen the same basic results. And I suggest only doing it after having some history of seeing how people are searching for you.

from LocalHound 637 days ago #

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This is interesting, al ot of it seems counter-intuitive, the campaigns I've set up use both. I wonder how much of an impact the content network is playing with these results, I would guess a lot.
Nice Post... much to think about it.

from Justin-Goldberg 636 days ago #

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This gives credence to the black swan theory.

(Mod edit: removed Amazon book link.)

from flyingrose 636 days ago #

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I just added a reply to Christine Parfitt's comments and further clarification. She asked some excellent questions and I've added much more detail regarding the structure of the accounts used in the example. Even if you've already read the post you may want to revisit as I expect it to generate some excellent additional data from a variety of experienced AdWords users.

I will mention here that these are long established accounts that were using all three match types entered in the same ad group and all are totally opted out of the content network.

from TheRealTerry 634 days ago #

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With enough (as in hundreds) negative keywords, and for god's sake make those exact or phrase ONLY (they extended broad match in the negative keywords too), you can successful use broad match, but yeah, if your budget is limited turn those things off. They have a bad tendancy to randomly show your ads for irrelevant or worse, pornographic terms illegal in most countries. Yeah... I am not kidding. It amazes me that Google themselves don't have a list of terms marked "never show ads". Seems like a major lawsuit waiting to happen, the next time Pixar Films or some other brand shows up when someone searches "child rape movies". You may want to get on that Google.