Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
The Day That All Large Companies “Got” It
SEO News Source: http://wiep.net
Published: Nov 11, 2008 - 01:49 pm
Story Found By: Wiep 1187 Days ago
Category: SEO
Everybody who works for an SEM agency, has worked for one in the past, or just visits Fortune 500 company websites from time to time, has probably had this thought at least once or twice; “If only they got it…”. Well, within the next 5 years, most large companies will finally “get” it.
 Comments7 Comments  

Comments

Avatar
from zigojacko 1187 Days ago #
Votes: 1

That’s a great write up full of valid points.I sometimes wish I had bigger budgets to play with for my clients as there is no end of opportunities, heh.

Avatar
from inkodeR 1186 Days ago #
Votes: 0

"...we still live in a time where small websites still stand a chance. In about five years, developing a website from scratch and making it profitable within two years (without touching AdWords), will be pretty hard. Why? Because within the next 5 years, most large companies will finally “get” it."Really valid points. Smaller companys need to secure their footholds.Deserves to be front page.

Avatar
from semscholar 1186 Days ago #
Votes: 0

The points may be valid but the timing is way off. I’d say more like, never. Never will all the Fortune 500 companies get it.

Avatar
from dmossop 1186 Days ago #
Votes: 0

great post -- hard to imagine actually registering a domain back in the 80’s

Avatar
from Wiep 1186 Days ago #
Votes: 0

@semscholar: I agree that not all Fortune 500 companies will "get it", but most of them eventually will.

Avatar
from FPMarcil 1186 Days ago #
Votes: 0

I disagree with some of your projections.1) The old domains getting a relevance bonus is a temporary solution. It is a very poor measure that currently only kinda works because the Internet is still very young. Can you imagine in only 15-20 years? For the keyword "Search engine" Altavista is more relevant than Google? It makes sense still in the short term, but we are soon approaching the point where it won’t.(What’s better? a company with 55 years on the net or a clever new company rising to stardom?)2) Can you really project that in 5 years links will have any kind of importance? Have you read recent tech papers about behavorial search (browserank?), what about the social influence on search? 5 years ago we had no Facebook, Twitter, Google Maps etc etc. The basic computer will have 8 to 16 cores in 2014, I feel way to humble to make any prediction of what will be possible with that kind of processing power. (Windows 8 might not be bloated? Ok I’m day dreaming.)To conclude,In 5 years, more than 25% of the fortune 500 companies will still not give a damn about SEM, because the current generation of leaders won’t be gone in 5 years. In 10 years, they will mostly get it, in my opinion, because the humans defining the strategies will be from a new generation. "Getting it" is part of a change of generation. I don’t know to many baby boomers who are really getting "it"(at least not in my contacts, they must exist) or even have the will, time or interest to get it. After 14 years in the industry, this is what I think. As time has passed, I have come to realize that for many baby boomers the Internet was a change they didnt ask for, something they had to learn FOR/BECAUSE of work(reluctantly for many), it’s not part of the fabric they are made off. It might feel like I’m generalizing but it’s only a depiction of my often very frustrating time working with various fortune 500 companies as a lead SEO strategist. If you are a baby boomer who gets it, I salute you!(Can I add you on facebook? Tweets?!)

Avatar
from yetanotherben 1182 Days ago #
Votes: 0

@FPMarcil Interesting point there (1), you’re probably right about that...domain age is essentially relative, of which 10 years difference (as an example) between domain ages will devalue...At the end of the day though, large companies still benefit from economies of scale across marketing channels, and the exponential benefits associated with size, i.e. awareness breeds awareness.In response to "...we still live in a time where small websites still stand a chance. In about five years, developing a website from scratch and making it profitable within two years (without touching AdWords), will be pretty hard. Why? Because within the next 5 years, most large companies will finally “get” it."and @inkodeR...another perspective is that smaller businesses / websites might find/get access to different routes in to the online markets, maybe social media will adjust to accept ecommerce more readily if people opt into it for instance.  I don’t think Google et al will want to keep on serving up the same companies in the SERPs either (I would hope anyway).  I would hope, at least, that the internet will have evolved to counter this polarisation of big vs small ecommerce presence...it would make browsingg for a new TV rubbish!  I love posts like this!  Cheers Wiep.And anyway, did the internet even exist in 1987?!!

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land