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The social media benchmark set by the US election made it memorable for more than 1 reason. Use of Twitter, Youtube, iphone apps by Obama etc goes a long way towards defining the SM path of future political campaigns
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from rishilakhani 1186 Days ago #
Votes: 1

I wonder what Gordon Brown would tweet about though? "Woke up. Had breakfast. Saw stockprices drop. Went back to bed."

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from heapseo 1186 Days ago #
Votes: 1

maybe twitter.com/gordonbrown is actually the real Gordon Brown after all!

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from andymurd 1186 Days ago #
Votes: 0

"Somebody disagreed with me in public, drafting a new law to prevent this""RT @jacquismith ID cards are a huge success, database has not been lost for over 4 hours""Consultation on the oxygen tax shows electorate wants to pay to breathe"

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from hjortur 1186 Days ago #
Votes: 0

"Woke up, used anti-terrorist law to confiscate the assets of a small peaceful, non-military nation, had tea hoping to see popularity grow because I might have convinced people I was not the enemy, went back to bed."

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from DaveKeffen 1186 Days ago #
Votes: 0

heapso "maybe twitter.com/gordonbrown is actually the real Gordon Brown after all!"If that’s the case maybe he should ask "What would Gene Hunt do?"Twitter.com/GeneHunt (Life on Mars / Ashes to Ashes T.V. Character)

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from robwatts 1186 Days ago #
Votes: 1

I’d say he’d tweet ’mass hypnosis’ tweets that would send us all off to sleep soundly land...

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from zigojacko 1186 Days ago #
Votes: 0

Gordon Brown probably hasn’t even heard of Twitter...

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from Rob 1186 Days ago #
Votes: 1

"Did that thing where I woke up and forgot that I was PM. Weird. Thank god I finally saw off @TonyBlair."

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from amabaie 1186 Days ago #
Votes: 1

I suspect that Twitter played two roles this time and could for the furue:1. Keeping the faithful up-to-date with discussion tiopics.  If that did nothing else, it kept them motivated.2. People placed a lot of peer-pressure for others to vote, and in this medium that helps the Candidate with the younger suppert base.I suspect that social media did very little to change people’s minds, but there probably are ways to do that, too.

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from robwatts 1186 Days ago #
Votes: 0

@amabie I’d agree, I dont think either Brown or Cameron will mobilise anywhere near as much ’buy in’ as Obama achieved using the same.Besides, most of us UK’ers just arent as switched on to our politics as our counterpart Merry Can friends, or am I just getting a little cycnical in my latter years.

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from heapseo 1186 Days ago #
Votes: 0

@robwatts yeah but the lack of involvement by Brown and co in twitter, facebook and the rest probably goes a long way towards that

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from cynthia387 1185 Days ago #
Votes: -1

Technology is cool.  It can be incredibly effective way to promote your cause. But hard wires don’t necessarily create human bondsThere are a lot of lengthy and overwhelming definitions of social media, social networking and Web 2.0 out there – pick your jargon.Bloggers and vloggers want a platform for personal expression, and they like connecting with people who care about their content. Everyone can be a pundit in the world of social media. -----------------------------------cynthia jacquline<table border="0"><tbody><tr><td align="left"> </td> <td align="left"> Online DUI</td></tr></tbody></table>

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from robwatts 1185 Days ago #
Votes: 0

Very true Cynthia, but you just spoilt your point a little with the link drop in your comment, it’s considered anti social around these parts :) Golden rule of social is to be social after all!

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from LukeRegan 1184 Days ago #
Votes: 0

Just on that, Justin Billingsley @ Orange said it well @ IABEngage t’other day: provide utility value to the community if you can. Your branding is there as a badge, in an ambient way, but you’re not pushing it at ppl. It’s re-learning how to market in the post-Gutenberg world (copyright: plenty of people smarter than I am).

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