News Source: http://googlewebmastercentral.blogspot.com
Published: Nov 13, 2008 - 01:18 am
Story Found By: robwatts 1679 Days ago
Category: SEO
19 Comments
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News Source: http://googlewebmastercentral.blogspot.com
Published: Nov 13, 2008 - 01:18 am
Story Found By: robwatts 1679 Days ago
Category: SEO
19 Comments
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Comments
Nicely formatted document, though it adds little to the conversation between seasoned SEO’s. Thanks though, Google. It’s going to make agency life just that little bit harder when your clients think they know more about their SEO that we do...
"but hey, what’s with the dig at shadyseo! ;)"If I recall correctly, Matt Cutts actually owns that domain. He’s used it in the past when talking about shady practices.
@burgo - interesting - the serious point on that is in the subtleties and inferences. I read it as a little jab at the SEO industry. It could just well have said nofollow link to evil-heinous-website.com, but it didn’t. It used the term shadyseo.com. Anyhow, that’s just a small part of the document - there are some bigger issues that stem from the whole thing which could be interesting to discuss.I actually agree with huge rafts of what it discusses; it is good to see that Google has learnt a thing or two from the SEO community. Just let’s all remember that what they are saying isn’t new, it isn’t they who’ve devised these suggestions and ideas, Google doesn’t own the concepts of SEO. :)
I can use that document with clients. Saves me writing the boring stuff. I canppoint them there for an intro to the basics and say I’ll show them how to use that and more to get ahead of the competition. I think it legitimises SEO.
Education of the masses can only be helpful - definitely a welcome move by Google.
I can’t believe it’s taken Google over a decade to put this out there!!!!
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@robwatts Can you elaborate on "there are some bigger issues that stem from the whole thing which could be interesting to discuss" ? What are we missing or what could we do better in a starter’s guide?
@johnmu Hi John! Absolutely I can! :)We all know that there is a rich and diverse history between Google and the SEO community at large - I think it’s fascinating that it’s taken Google this long to come out and have a stance on the issue, at least in the form that it has!A shift from "guidelines" to "we’d suggest doing things this way" is a huge move. Evangelists like your good self are also evidence of what appears to be a bit of a push by you guys to engage a little more with webmasters and businesses in general. I think that’s interesting and most certainly worthy of discussion.I’m not going to sit here and rewrite the post itself ( it’s very helpful already) but as some commentators have pointed out already it is devoid of one or two aspects of SEO that are also important which for understandable reasons you guys have chosen to omit.Of course, I’m also very interested to see how this whole debate plays out too; I’m sure there’ll be lots of it stemming from a post such as this. I look forward to reading your take, on it all. :)
I like the fact Google have this document available for the masses - as Nunney pointed out - wave anything with Google labled on it and you don’t have to convince clients to invest at all.Although as mentioned this is basic SEO practice that has been around for a long time, would have been nice to have more detail about links :)
Great doc for clients (if you can get them to read it!). I found the bit ’Improve the Structure of your URL’s really quite funny after all the caffuffle about dynamic and static...
"Just let’s all remember that what they are saying isn’t new, it isn’t they who’ve devised these suggestions and ideas, Google doesn’t own the concepts of SEO. :)"Most SEO ideas (besides those that fall under marketing e.g. link attraction) are forced by Google’s algos so that’s a little like saying you wrote the book but we’re the ones who read it, critiqued it, and wrote cliff notes on it :) Also keep in mind the doc’s target audience is Joe the Webmaster not Sugarrae or Graywolf. For many of those Joes the information probably is brand new.Google isn’t obligated to release any info (I don’t see Microsoft or Yahoo doing it) so I give it a thumbs up. Obviously, Google will not knowingly release information that can be abused. In that respect, the document is a solid checklist of things that you can do to tell Google what your webpages are about and make it easy for Google to find them. It isn’t a list of sliver-bullet ranking/marketing strategies and isn’t meant to be.
theyve stuck to SEO not Internet Marketing - that being said theres nothing wrong with a bit of confirmation from the big G
"Most SEO ideas (besides those that fall under marketing e.g. link attraction) are forced by Google’s algos so that’s a little like saying you wrote the book but we’re the ones who read it, critiqued it, and wrote cliff notes on it :)"Well yes I hear that but at the same time. Google model on page search algos on html implementations. What came first IR retrieval or html? A bit of a chicken and egg thing going on here halfdeck. No internet, no seo, no websites, no search engines, no search engines, no seo , no seo, crap results :D
"it’s the 1st time I’ve seen them go granular, but hey, what’s with the dig at shadyseo!"Gee, I kind of would like to see Sphinns in general go granular.Hint, hint, ... Hint!I am going to be dedicating an entire category to this pdf file on my blog. Review ten Wordpress plugins in just one post? Heck no! I write one post, on each plugin. Same with this pdf.My take on this development is that it is just one more attempt by Google to put all those SEO scam artists out of business. Well done Google!!! Now, exactly which SEOs did Google have in mind?
I do think the guide is basically reasonable, although there are several points I’ll need to discuss with my SMB clients as being more about Google’s own agenda than what said SMB client needs - chiefly, XML Sitemaps and Google Analytics. My clients all get an analytics tool, but some of them go out and decide that if they imp GA, magical ranking happiness will follow. For the ones that already have that in their head, this doc will support that in their minds (even if the doc doesn’t really suggest that).
I think its great Google gives out information because now potential customers will have a clue as to what we talk about when we talk about SEO.
Don’t listen to Google about SEO, they don’t know what they are talking about!joking... except for the fact that- in reality you should follow their guidelines- unless you want to rank high in the serps.joking again... maybe!
Best practices any way is experience...