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Karon Thackston digs into a thorny PPC issue- clicks cost you money and unqualified clickthroughs are a waste. Can you lower your PPC spend while increasing sales? That’s the ultimate goal isn’t it? Karon offers some strategies for better copy that results in more effective use of your PPC dollars.
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from debram 1180 Days ago #
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Good article Karon! :)

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