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How local businesses are getting top results in Google Local without having any authority in Organic results.
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Avatar Administrator
from dannysullivan 2110 Days ago #
Votes: 2

To be fair, those do look like different locations for a particular take-away chain. But still, it’s not that great of relevancy, that four of the top 10 things for take-away in London all are from the same place. Some variety!

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from mbeijk 2110 Days ago #
Votes: 0

its fairly easy to achieve a high number of listings in the 10pack with legitimate locations. if this really adds up to the user experience, as google wishes it, is a whole different story. so I agree with danny on this one

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from ophirc 2110 Days ago #
Votes: 0

Well if they are relevant by Google’s standards - why aren’t they on the organic listings at all? How come just local? and how come they take 40% of one space and 0% of the other? I mean if one location was listed - fine.. but 4? are they really that big? I think not, I think they just have a good LSEM (Local Search Engine Manipulation) team :-)

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from mbeijk 2110 Days ago #
Votes: 0

They rank well in local search results because all of their listings have a good amount of reviews, aggregated from local directories where their business is also listed. These are the basics of Local Search Optimization and not to be considered spam. 

Avatar Administrator
from dannysullivan 2110 Days ago #
Votes: 1

Indeed. You can’t assume that only things in web search also should appear in local search. Local search is a different database, with different ranking criteria. In fact, there’s a good argument that for some local searches, you ought to be just showing all local information. I mean for take-away london, web search has some nice directories that appear to be listed, but then it has individual take-away places that are also listed. Why are they more relevant in web search? Ideally, Google really ought to come back and say "take away london? wanna give me a postcode maybe?

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from dannysullivan 2110 Days ago #
Votes: 0

Maybe we will! :)

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from mbeijk 2110 Days ago #
Votes: 1

Remember that for local it should be able to rank high without even having a website. Its a search related to your store-front, <b>not</b> your website.

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from mblumenthal 2110 Days ago #
Votes: 2

Google is aware of the issue (?) of their returning multiple listings for one business with several locations in the all powerful Local OneBox. Eric Enge covered this with Carter Maslan in his July interview- <div></div><div></div><div>The specific case of which they spoke - San Jose Storage  - which is similar to the take out site, still returns 7 out of 10 listings for one company with lots of locations. </div><div></div><div>Maslan said:</div><div></div><div><div><div>"Yes, in that case, even though there is nothing inherently wrong with a single business ranking promintly in the top results, we are working to modify the way we handle cases like that. The challenge spans multiple areas around the quality of the data, the way we index it, the way we score it, and the way we present the UI in showing it."</div><div></div><div>"So we are working on variations on ways to handle those cases better, but that’s not to say that there’s something inherently wrong with one business having a prominent presence in the top ten."</div></div><div></div><div></div><div>Right or wrong, from Google’s perspective these are the most "relevant" results with their current algo. </div><div></div><div>Mike Blumenthal</div></div>

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