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Good SEO Cannot Compensate for Faulty Business Models!
SEO News Source: http://www.searchenginepeople.com
Published: Nov 19, 2008 - 07:32 am
Story Found By: DavidWallace 1180 Days ago
Category: SEO
Jeff Quipp writes, "Over the years, I’ve learned a large number of things about the strengths and weaknesses of search as a medium. Perhaps one of the most powerful of these lessons however, is that as powerful as search is, it CANNOT compensate for a faulty business model."
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from planetc1 1180 Days ago #
Votes: 0

Fortunately, good business models can compensate for faulty SEO. Thanks to people like Dave Wallace and Jeff Quipp, the SEO part can be fixed. :)

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from jeffquipp 1180 Days ago #
Votes: 1

Thanks Michael. It all reminds me of one of Seth Godin’s great quotes; <h3 class="entry-header">"Advertising is the tax you pay for being unremarkable"</h3>

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from timstaines 1179 Days ago #
Votes: 0

There’s also a pretty big gray area that exists between a faulty business model and a well-run business. Many businesses with good models don’t receive the full benefit of good SEM because they suffer from mildly effective lead management, poorly optimized administrative procedures, or any number of productivity related issues that limit the ROI for the business that their SEM campaigns have produced.This gray area is a place where the business can be "successful" to spite their inadequacies, because their SEM has done so well for them. But I guess that’s a different blog post all together.

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from jeffquipp 1179 Days ago #
Votes: 0

Great point Tim ... its not just the business model, but the efficiencies of  business processes and procedures! Haha ... does this mean we may also have to become expect at BPO (Business PRocess Optimization) in order to help companies feel the full effect our our efforts?

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from JstaTad 1178 Days ago #
Votes: 0

We have taken on the occassional client like this.  It’s important to set up expectations, and get paid up front!Often times the advice we give them ends up changing their business model to something a little closer to reality.Great Post.

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