Search Engine Optimization (SEO) is an ongoing process of multiple steps which must be revisited often — a fact overlooked by many and where many fail. It is by reviewing these steps that we are able to gain familiarity with the challenges and opportunities presented in optimizing our Web presence for both short- and long-term gains. Only when we get our brands, our businesses and employees involved thoroughly in the process of optimization do these FRESH perspectives (and their importance to your enterprise) make themselves obvious. Whether you’re on the inside of your website’s SEO campaign, or on the outside looking for ways to contribute to the greater cause, FRESH perspectives will guide you toward the path to Web success.
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