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I’ve [Marios Alexandrou] been on a research paper reading binge recently. I’ve got about 10 or so under my belt now in just the last couple of weeks. I’ve discovered they make great reading on my train ride to work. Relatively short and to the point. Sure they’re often full of crazy math formulas, but those are easy to gloss over and instead concentrate on the discussion. Many of the papers were written years ago. Despite their age, the information is… ummm you know… informative. I mean that. My most recent reading, BrowseRank: Letting Web Users Vote for Page Importance, is actually from 2008 which makes it both informative and relevant to future SEO efforts.
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from paisley 1970 Days ago #
Votes: 1

couldn’t this basically be part of google’s attribution of bounce rate?

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from Misscj 1970 Days ago #
Votes: 1

Blasphemy!  An equation is worth a thousand words! :)

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from JoshuaSciarrino 1969 Days ago #
Votes: 0

If it ain’t broke don’t fix it ;). [70% of the world’s market share expresses this ;)]BrowseRank seems to be Microsoft’s innovation but at the same time. Google is ahead of Microsoft in market-share, in browsing data, ummm in everything.I doubt Google will replace Pagerank with Browserank but I’m sure they will use it to supplement various flaws in Pagerank. Just like Click throughs are a factor, it’s not the only factor that Google uses. I think Browserank will just be another gun in Google’s gun case.I know this is all about ’Microsoft’ here but I don’t see Yahoo/Microsoft gaining 20% for at least 2 more years. They are behind, way behind, both of them (Yahoo/MSN).Google is smart, they keep quiet and then move. Microsoft tells you where they are going, which, imho, is a stupid business decision. They should’ve kept quiet about Browserank. But then their are investors, and round and round we go in circles ;).

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from MajesticSEO 1969 Days ago #
Votes: 1

BrowseRank is a very interesting idea - it addresses artificial element in PageRank algorithm which is random jump away from page - the matter of fact is that links are not equal on a page and some will get clicked more than others. From a lot of links on this page the ones I am likely to click (apart from navigation) would be external link to that article, BrowseRank would take this into account and PageRank won’t. Would this allow to get better ranking results than PageRank? Possibly, Google does not talk much about it but I am pretty sure they have something like BrowseRank - backlinks analysis can yield very interesting results even without browser ;)

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from AffanLaghari 1968 Days ago #
Votes: 0

@Joshua.  Actually, I think the news probably got out from the scholarly paper published.You can read the Browserank paper here:http://research.microsoft.com/users/tyliu/files/fp032-Liu.pdfOn another account, just like Microsoft, you can also see what Google is doing in terms of research. For example, here’s one of Google’s recent works on crawling the deep web:http://www.cs.cornell.edu/~lucja/Publications/I03.pdfBoth these papers were published in 2008, but the Browserank being a totally new concept became a bit famous. And both these papers are available in full text from Google Scholar search.Also, if you subscribe to seobythesea.com, Bill Slawski covers many things that Google plans to do or has got a patent registered.

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from JoshuaSciarrino 1968 Days ago #
Votes: 0

@AffanMost definitely, all of them (Google, Yahoo, MSN) are innovating to make things better but I think most SEO’s would agree (since they have a job...whereas in 1998 they were almost non-existent) that it isn’t bad.The current technology is good but not perfect. It will always have room for improvement. I do think the next addition (not subtraction) will make things great, instead of ’good’. But then after BrowseRank. I think neurorank is next. (I think i’m just going to blog about it). And when NeuroRank comes. SEO’s are mostly out of a job, imho.The farmers thought they had solid jobs but now when is the last time you met one? Technology has replaced them almost completely. There will come a time, when we get past this ’paying for SEO’ and things will just be optimized. Long live that day cause that makes things easier!! :)

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from AffanLaghari 1968 Days ago #
Votes: 0

Yup, Josh. Research is good. And recently, we have seen many poor results in Google serps so they definitely need improvement.About SEO going to end, well. I think the seo which just revolves around making good content (read http://www.johnon.com ’s latest post) and solving onsite crawling issues and making search-friendly site architecture - this will probably end sooner or later. Google’s latest release of seo starter guide is a hint to that. Because the search engines are getting smarter and are working on that. We don’t see a lot of sites with flash and searchable database (from forms), because the search engines could not read that. But as things change, they can come back. But even then, everyone would want to have their sites on top. So, the seo that analyzes serps to figure out how Google ranks and what factors count how much, they don’t seem to end even far down the road to me. And whatever factors make rankings better will always be manipulated/gamed to some extent. Computer algorithms can’t beat the human brain, because the algo itself comes from a human brain, which isn’t superior than the other 1 million brains out there.

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from losangelesinternetmarketing 1968 Days ago #
Votes: 0

@JoshuaSciarrino, I think PR served an important purpose, in simply providing a way to organize the web. As far as browserank being more effective than PR, I would have to agree. This next step of using social feedback (kind of like analytics - providing feedback on what pages are valuable) to make the SERPS better are definitely the next step in SEO.Included in that is personalized search, the decreased reliance on PageRank, Google Search Rankings features, and other feedback tools.Neurorank is definitely to come, sometime - but it’ll take awhile, I’m gonna guess a minimum of 6-12 years.However, google is far past that. I haven’t tested it myself, but I have it from one of my "SEO underground guys", that Google probably uses their Google toolbar stats to test bounce rates and other data. They also use social media, and they can/have all of the data that Microsoft is using, just in much larger datasets.But at the end of the day, everything can be gamed. Social media can be gamed, time on site from external sources can be gamed. None of them are perfect, even neurorank will be able to be gamed.The difference is that it will be more complex to game, and much more accurate for users.True Social media concepts will never die either. Us humans thrive on it, it will just morph.I’m really not worried about going out of business as an SEO though. In fact, I look forward to the day where i don’t have to bother with annoying link building practices, my keyword research is more accurate and spot on, and I can focus on additional fun parts of web-marketing, like analytics, core branding from a direct marketing standpoint and more.

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