Sphinn - 20 Ways to NAVIGATE to Higher Conversions

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20 Ways to NAVIGATE to Higher Conversions

Went Hot: July 19, 2007 - 12:39 pm
Posted By: St0n3y 717 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: SEM

A site’s navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction.

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from AndrewGirdwood 717 days ago #

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Excellent. This is exactly the sort of thing I want on Sphinn. I wouldn't have found this post otherwise.

from Mel66 717 days ago #

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Great article, Stoney! Very thorough.

Melissa

from todd 717 days ago #

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nice article. don't you consider a call to action being part of a sites navigation though? This was the only thing I saw missing from this article. For most b2b sites the call to action should be as standard on every page as a link to the about us, products/services, contact, etc. pages are...

from St0n3y 716 days ago #

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Todd, you bring up a very good point and one that I hadn't necessarily considered. I'm not certain that a call to action always belongs in the navigation and maybe it's because when I think of a call to action I think of something pretty specific. The navigation certainly needs links to shopping carts, contact pages, etc, but a "buy this product now" type link really doesn't fit into the navigation. On our site we use a consistent "request proposal" link consistently on every page, but it's not necessarily part of the navigation scheme. Overall, I think it depends, and you gotta do what makes sense. Thanks for bringing that up.

from dreras 713 days ago #

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I commented on your blog St0n3y but I also wanted to get some feedback from the Sphinn crowd.

On one hand I think everybody developing the same type of site with the nav always on the top and the logo in the top left creates a bit of a stale Internet. Every site feels the same. I think its the job of a good designer to find a way to present the information of the site in a fresh new fashion instead of the same old same old.

On the other hand you always check for chapters in the beginning of the book.

CSS and design on the Internet has come so far that we need to expand our horizons on the parameters of the web.