Sphinn - Google Determining Search Authority Pages and Propagating Authority to Related Pages

34
Sphinn It!

Google Determining Search Authority Pages and Propagating Authority to Related Pages

Went Hot: October 9, 2007 - 7:30 pm
Posted By: kevgibbo 636 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Google SEO

Bill Slawski finds that "Google has unveiled an approach to determining authority pages for query terms and business locations and categories on a site, and making other pages on the same site more relevant for that information, even if it isn’t mentioned on those other pages."

4 Comments

Who Desphunn This (0)

Comments

from jimbeetle 636 days ago #

Votes: 0 | Vote:

+ -

Looks like that touches on quite a few of the anomalies we've been seeing over the past months. Jumping out right at the top is, "making other pages on the same site more relevant for that information, even if it isn’t mentioned on those other pages." That's been reported numerous times.

Thanks, Bill.

from billslawski 636 days ago #

Votes: 0 | Vote:

+ -

Thanks for the sphinn, and thanks for your observations, Jim.

This patent filing offers a lot of things to look at, but I think that it's an approach that is worth looking into more deeply. It offers an opportunity for pages that should rank well for certain terms and topics to have a better chance of doing so.

from jimbeetle 636 days ago #

Votes: 0 | Vote:

+ -

He, he, he. I love the clarity of this business. In Eric Enge's interview with Matt Cutts published today Matt outlines the pitfalls of using many of the pieces of evidence of authority talked about in the patent.

http://www.stonetemple.com/articles/interview-matt-cutts.shtml

I'll try to absorb a bit more of it during my p.m.coffee break.

from AndyBeard 635 days ago #

Votes: 0 | Vote:

+ -

I wouldn't go by what pieves of information they are using, but the intention which confirms that general "topical authority" for specific or related terms is important.
I have found this to be a factor for both blog search and the main index and is why tightly focused niche sites can perform extremely well in search.