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The StumbleUpon model is better for advertisers as well as the users. For advertisers, it is good because there is no action required on the part of the users (i.e. they don't have to specifically click on an ad). The advertised pages are served up just as other content, and in fact, StumbleUpon recommends that you use regular content pages to market yourself rather than ad-pages.
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from Eloi 636 days ago #
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Good thoughts there Tamar, thnks for the post!

I remember watching Sergei Brin doing one of his lectures at Berkeley University as he said that Google tries to have 10 - 30% of chaos in its operations (whether the SERPs, their R&D, or the management style of the GooglePlex...)

Could it be that the more chaotic model on which Stumble Upon is based will bring in more revenues? From a content owner point of view, it makes sense to have your advertisers pay by the view, as you' ll get way more Dosh...

from onreact 635 days ago #
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Yes it is! ;-P


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